Hi there. This is the (not-very-)corporate site for Breaking Media and a place where we will post our musings on the media business.

From the Breaking Media LLC point of view it’s a repository of basic information on all our sites and somewhere to keep you up to date with plans for new sites and developments on the existing sites. It also has a list of our services and useful information for advertisers, such as breakdowns of our audiences and our ad specs. And, of course, there are details on our staff and how to get hold of us.

But as longtime reporters on/students of the media and marketing worlds, Matt Creamer and I also figured we’d use BreakingMedia.com to share some of our thinking on those businesses, and some of the morsels of wisdom and insight we receive from the many smart industry thinkers we’ve met in our careers covering media at Advertising Age and other publications. We’ll throw around some thoughts on professional-content business models, the evolution of media agencies, the application of technology in media, mobile marketing (my latest obsession), and whatever gets our goat on any given day.

We also plan to rope in a few of our staff. Our super-smart editors from AboveTheLaw will offer the occasional insight into legal issues that affect the media business. The influential editors of Fashionista.com will give us their take on the fashion media market from time to time, or we’ll pull in some funding/M&A thinking from Dealbreaker. And, of course, we’ll be seeking contributions from a few of our friends and contacts too. (Want to chime in, just drop Matt or me a line.)

In time we’ll pull this stuff together into a regular e-mail too, not with the aim of trying to rival Ad Age’s Mediaworks or Mediapost – we’ll be lucky if we can muster a story every 24 hours – but more a ‘thought of the day’ type offering for a small, select audience. So let us know if you’d like to be on the list.

Jonah Bloom is the CEO and editor in chief of Breaking Media.