Why Microsoft’s Bing Is Sponsoring My Dogwalker

My dog walker has become the latest weapon in the escalating search engine marketing wars. Since I first met Rodney Dorival, owner of Big Paws Little Claws, I’ve thought he could just be the next Cesar Milan. He’s amazing with dogs, erudite, unfailingly charming, drives an immaculate, celeb-ready ’68 Buick Skylark that he restored himself, […]

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