As much damage as has been done to BP—its market cap slashed by more than a third, its image decimated, its executives shown to be rich bumblers—you could pretty easily argue it’s only gotten a fraction of the pain it deserves. It hasn’t even been able to stop the flow of oil, let alone begin the long process of the remediating the gulf region it’s destroyed, yet somehow the force of public condemnation doesn’t seem strong enough. In amoral fashion, financial types are already discussing whether BP stock is now cheap enough to be a smart buy, and this Reuters story provides a tally of the consumer opposition to the company. It’s a rather gloomy accounting unless you’re roused by a handful of Facebook groups that add up to tens of thousands of people.

Which is why we need to get all Betty White on BP’s ass.

If the Facebook-supported effort to get the 88-year-old Golden Girls star a hosting gig on Saturday Night Live can collect more than half a million fans, surely the devastation of a large chunk of the Gulf of Mexico can spark more cultural outrage. (Let’s not even get into the whole @shitmydadsays sitcom for CBS.) As rallying points go, the best hope at this point might just be @BPGlobalPR, the satirical Twitter feed that over the last couple weeks started bouncing around in the social-media echo chamber before the mainstream media began to latch on. It’s like the DB Cooper of brand hijacks, so far accumulating more than 130,000 followers and creating a bit of a legend around the anonymous feed.

Here’s a sample:

And another:

These tweets have been good enough—and the situation they refer to absurd enough—to have fooled some readers into thinking the tweets were coming from actual BP officials. We still don’t know much about its author, other than that he hates BP, PR and, especially, BP PR, that he goes by the name Leroy Stick, and that he knows a bit about how to, uh, stick the knife into a corporation and twist it—over and over again. In addition to a sharp pen, he also has some editorial smarts, as he makes clear in this interview with Advertising Age: “[T]his has been a collaborative effort. I have a group of hilarious writers pitching me hundreds of jokes a week. I still write a lot of them, but I’m also an editor in chief/gatekeeper.”

So here’s what should happen: SNL should come out of its summer snooze for a Very Special Episode penned—or at least overseen—by Mr. Stick. I don’t pretend to know what the exact form of the show should be, but I do have some thoughts: It should have an improv-y feel and air during prime time. And perhaps there should be a telethon component with donations going to the cleanup.

This would obviously be a win-win-win.

First, it would raise awareness, help to gin up a bit of anger, and raise some funds.

Second, it would give Leroy Stick some hard-earned recognition and expose humor to the still large swatch of the media-consuming populace that doesn’t use Twitter.

Finally, it would give SNL some much-needed juice. It’s no secret the show could use some fresh thinking and writing. And the wisdom of the crowds has been good to SNL so far: The Betty White episode gave the show its best ratings in nearly two years. In addition to giving it a chance to be funny, a Stick script would make it hyper-relevant in a year in which there is no presidential election. And I can’t remember the last time that happened.

Matt Creamer is executive editor of Breaking Media. You can follow him on Twitter at @matt_creamer.