DuJour, Jason Binn’s new-ish lifestyle magazine for the ultra-rich, snagged a major cover star for its third issue. Not that the previous two covers stars, Christy Turlington and Nicole Kidman, were anything to sniff at–but love her or hate her, a Kim Kardashian kover cover is bound to get DuJour the most buzz.

And we’ve got the first look at the Bruce Weber-lensed cover and editorial. Weber was so taken with Kardashian–whom he said reminded him of Elizabeth Taylor–that the multi-page editorial became an 18-page portfolio.

So how (and why) did the new mag snag Kardashian for its cover? And was it hard to pull clothes for the reality star, as luxury brands reportedly like to distance themselves from all things Kardashian? We asked co-editor Keith Pollock.

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