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Hip hop artists having been throwing names of fashion brands and designers into their lyrics since we can remember. And the rule has generally been: the more expensive and luxurious, the better. Which explains the fact that the brands mentioned most frequently in rap lyrics are, according to Rap Genius: Gucci, Prada, Versace, and Louis Vuitton.

More recently, though, rappers with a genuine interest in and knowledge of fashion like Kanye West and A$AP Rocky have come to the forefront, rapping about lesser known, more contemporary or fashion-forward brands like Alexander Wang and Martin Margiela.

Of course the widely-known brands are still being talked about. Drake’s song “Versace” does feature the hook:

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