Options | Specs

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Our ads deliver. Whether you have a strong, static message or an interactive ad with rich media, we’re ready to get your campaign up in front of the right eyes. IAB‘s standard ad units are a good place to start.

IAB Ad Units

Unit	Dimensions (in pixels)	Load	Expansion	Loops/Animation
Leaderboard	728×90	40k initial | 100k polite	Down to 728×360	5x / 90 secs
Box	300×250	40k initial | 100k polite	Down/left to 600×500	5x / 90 secs
Newsletter Skyscraper	160×600	40k initial | No stream	None	5x / 90 secs
Interrupter	560×200	40k initial | 100k polite	Down to 560×400	5x / 90 secs
Big Box	300×600	40k initial | 100k polite	Left to 600×600	5x / 90 secs

Take a look at our dimension grid to see the size of each unit.

For custom ad solutions such as skins and webvertorials, please send your creative assets to advertising@breakingmedia.com. Our in-house team of designers will ensure your campaign achieves maximum wow-factor.

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Production Specs

All Creatives

• All units should target new windows on click.
• CPU use should not exceed 30% after initial creative load.
• For publisher-served campaigns, the max serve is two creatives per placement.

Rich Media

• We work with all rich media vendors and third-party servers, including Pointroll, Eyewonder, EyeBlaster, Atlas, etc.
• Please send JavaScript tags for all vendors.
• Flash
  • For publisher-served Flash, add the following ActionScript to the button action in the
    Flash file: getURL(_root.clickTag, "_blank");
  • Submit backup images of 40k or less for each .swf

Interactive

• Expansion
  • User-initiated on click/mouseover only
  • The expanded panel must retract in the same manner it was opened.
• Audio
  • User initiated on click only
  • Requires prominent stop/mute button
• Video
  • Automatic start is allowed.
  • Any audio must be muted by default.
  • Video player requires prominent stop/close button.
  • Max frame rate of 20 FPS
  • Max initial load of 40k, video stream up to 1MB
• Sponsored Post
  (If you opt to write your own:)
  • 160×120 image (as JPG)
  • headline: 5–10 words
  • front-page copy: 35 words max
  • inside-page copy: unlimited
  • click thru URL
  • any additional content for inside page post: images, video, etc.

  (If you opt to have our in-house writer craft something for you:)

  • click thru URL
  • static image: any size
  • press release or any notes as a guide
  • any additional content for inside page post: images, video, etc.

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Assets

• any necessary logos (as Illustor .AI or .EPS files)
• layered key art (as Photoshop .PSD)
• layered files of ad units (as Photoshop .PSD)
• fonts (Mac format)
• other sample ads (print or other) for additional design reference
• style guide, if available
• any additional high-res imagery

In addition, please feel free to include a 1×1 tracking piel and click URL to track activity for all custom creatives

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