Audience & Demographics
More Affluent
Graduates and Post Graduates
| Dealbreaker | Above the Law | Fashionista | ||
|---|---|---|---|---|
| Age | ||||
| 65+ | 1.3% | 0.1% | 0.1% | |
| 55-64 | 2.4% | 1.8% | 0.1% | |
| 45-54 | 7.8% | 4.4% | 1.0% | |
| 35-44 | 18.4% | 11.8% | 3.5% | |
| 25-34 | 45.0% | 68.0% | 25.0% | |
| 18-24 | 25.0% | 13.8% | 59.6% | |
| Under 18 | 0.2% | 0.1% | 10.7% | |
| Gender | ||||
| Male | 86.9% | 55.0% | 8.4% | |
| Female | 13.1% | 45.0% | 91.6% | |
| Education | ||||
| Some HS | 1.2% | 0.1% | 9.1% | |
| HS Grad | 0.6% | 0.1% | 5.3% | |
| Some College | 5.4% | 1.0% | 31.7% | |
| College Grad | 49.2% | 7.8% | 40.0% | |
| Post-Grad Work | 8.8% | 22.8% | 5.4% | |
| Post-Grad Degree | 34.9% | 68.3% | 8.5% | |
| Household Income | ||||
| $500k+ | 12.9% | 2.2% | 4.9% | |
| $250k–500k | 16.4% | 14.7% | 5.1% | |
| $100k–250k | 35.8% | 39.4% | 15.7% | |
| $50k–100k | 19.3% | 16.2% | 18.6% | |
| Under $50k | 4.9% | 18.6% | 28.5% | |
| No answer | 10.7% | 8.9% | 27.2% | |
| Source: Internal surveys, February 2009 | ||||
