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	<title>Breaking Media &#187; Lauren Sherman</title>
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	<link>http://breakingmedia.com</link>
	<description>Breaking Media is a network of websites, e-newsletters, events and social media channels for influential, affluent business communities. Primarily this site is designed to answer any questions you might have about the company or our brands—Above the Law; Dealbreaker, Fashionista and Going Concern—and the ways we can help you connect with the communities around these brands. It&#039;s also a place where we document what&#039;s going on with our sites and share a few thoughts on the rapidly changing media and marketing landscape.</description>
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		<title>Fashionista Story of the Week &#8211; Kate Moss Wedding Photos!</title>
		<link>http://breakingmedia.com/2011/07/fashionista-story-of-the-week-kate-moss-wedding-photos/</link>
		<comments>http://breakingmedia.com/2011/07/fashionista-story-of-the-week-kate-moss-wedding-photos/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 14:00:14 +0000</pubDate>
		<dc:creator>Lauren Sherman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://breakingmedia.com/?p=1285</guid>
		<description><![CDATA[Here is the first Kate Moss wedding photo to emerge, via Fab Sugar. And she&#8217;s wearing a veil in the car with her dad and daughter Lila Grace! Watch this space for updates throughout the day. Read more on Fashionista.]]></description>
			<content:encoded><![CDATA[<p><img src="http://fashionista.com/uploads/2011/07/Screen-shot-2011-07-01-at-11.53.11-AM.png" alt="" title="Screen shot 2011-07-01 at 11.53.11 AM" width="378" height="530" class="aligncenter size-full wp-image-135400" /></p>
<p>Here is the first <a href="http://fashionista.com/2011/06/the-best-of-kate-moss-modeling-bridal-ish-looks/" target="_blank">Kate Moss</a> wedding photo to emerge, via <a href="http://www.popsugar.com/Kate-Moss-Wedding-Pictures-Veil-18102651" target="_blank">Fab Sugar</a>. And she&#8217;s wearing a veil in the car with her dad and daughter Lila Grace! Watch this space for updates throughout the day.</p>
<p><strong>Read more on <a href="http://fashionista.com/2011/07/kate-moss-wedding-photos/">Fashionista</a>.</strong></p>
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		<title>Fashionista Story of the Week &#8211; Banana Republic Launches Mad Men-Inspired Line With Janie Bryant: Here’s the Complete Collection</title>
		<link>http://breakingmedia.com/2011/06/fashionista-story-of-the-week-banana-republic-launches-mad-men-inspired-line-with-janie-bryant-here%e2%80%99s-the-complete-collection/</link>
		<comments>http://breakingmedia.com/2011/06/fashionista-story-of-the-week-banana-republic-launches-mad-men-inspired-line-with-janie-bryant-here%e2%80%99s-the-complete-collection/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 14:19:50 +0000</pubDate>
		<dc:creator>Lauren Sherman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://breakingmedia.com/?p=1257</guid>
		<description><![CDATA[The Banana Republic/Mad Men marketing partnership is one of the smartest things Gap, Inc. has done strategy-wise over the last five years. Now the two entities are taking their collaboration a step further, creating an actual collection inspired by the hit television series. &#8220;Working with Janie [Bryant, Mad Men's costume designer] to gain a true&#8230;]]></description>
			<content:encoded><![CDATA[<p><img src="http://fashionista.com/uploads/2011/06/Women-Look09-Grey-Background-260x390.jpg" alt="" title="Women Look09 Grey Background" width="260" height="390" class="alignleft size-medium wp-image-131741" />The <a href="http://fashionista.com/2011/04/banana-republic-fall-2011/" target="_blank">Banana Republic</a>/<em>Mad Men</em> marketing partnership is one of the smartest things Gap, Inc. has done strategy-wise over the last five years. Now the two entities are taking their collaboration a step further, creating an actual collection inspired by the hit television series. </p>
<p>&#8220;Working with Janie [<a href="http://fashionista.com/2010/07/mad-men-costume-designer-janie-bryant-talks-with-us-about-her-new-qvc-collection/" target="_blank">Bryant</a>, <em>Mad Men</em>'s costume designer] to gain a true understanding of the <a href="http://fashionista.com/?s=%22Mad+Men%22" target="_blank"><em>Mad Men</em></a> look and feel was a delight,&#8221; Banana Republic Creative Director <a href="http://fashionista.com/2010/12/simon-kneens-gift-guide/" target="_blank">Simon Kneen</a> said in a statement. &#8220;Janie was instrumental in helping us achieve the series aesthetic and standard of authenticity with this capsule collection.&#8221; </p>
<p>The women&#8217;s collection features trench coats, high-waisted skirts, 60s-style dresses and leopard print pumps, while the men&#8217;s collection includes everything from suits and pocket squares to money clips and knitted sweaters.</p>
<p><strong>Read more on <a href="http://fashionista.com/2011/06/banana-republic-is-launching-a-mad-men-inspired-collection-with-janie-bryant/">Fashionista</a>.</strong></p>
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		<title>Fashionista Story of the Week: Hollywood’s Most Powerful Stylists: The Complete List</title>
		<link>http://breakingmedia.com/2011/03/fashionista-story-of-the-week-hollywoods-most-powerful-stylists/</link>
		<comments>http://breakingmedia.com/2011/03/fashionista-story-of-the-week-hollywoods-most-powerful-stylists/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 14:12:05 +0000</pubDate>
		<dc:creator>Lauren Sherman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://breakingmedia.com/?p=973</guid>
		<description><![CDATA[We&#8217;ve become huge fans of the Hollywood Reporter over the last few months, mostly due to Janice Min&#8217;s excellent makeover of the trade publication. Staffer Merle Ginsberg navigates the LA fashion scene with an entertaining mix of gossip, insider news, and general knowledge that is not only rare for the West Coast, but rare for&#8230;]]></description>
			<content:encoded><![CDATA[<p><img src="http://fashionista.com/uploads/2011/03/ZOE_COVER-260x337.jpg" alt="" title="ZOE_COVER" width="260" height="337" class="alignleft size-medium wp-image-107174" />We&#8217;ve become huge fans of the <em>Hollywood Reporter</em> over the last few months, mostly due to Janice Min&#8217;s excellent makeover of the trade publication. Staffer Merle Ginsberg navigates the LA fashion scene with an entertaining mix of gossip, insider news, and general knowledge that is not only rare for the West Coast, but rare for fashion writing in general.</p>
<p>So we were thrilled to see Ginsberg&#8217;s list of the 25 most powerful stylists in Hollywood covering this week&#8217;s issue. <a href="http://fashionista.com/2011/02/rachel-zoe%E2%80%99s-debut-collection-the-complete-lookbook/" target="_blank">Rachel Zoe</a> obviously ranks number one, with names like <a href="http://fashionista.com/2009/07/life-with-nicole-chavez/" target="_blank">Nicole Chavez</a>, <a href="http://fashionista.com/2010/05/the-chelsea-flea-scavenger-hunt/" target="_blank">Annabel Tollman</a>, <a href="http://fashionista.com/2011/03/brad-goreski-launches-a-blog/" target="_blank">Brad Goreski</a>, <a href="http://fashionista.com/2010/11/stars-sans-stylists-what-it-really-means/" target="_blank">Leslie Fremar</a>, and <a href="http://fashionista.com/2010/04/can-stylists-like-kate-young-tina-chai-make-boring-clothes-interesting/" target="_blank">Kate Young</a> rounding it out. See the full list below, and read the Zoe cover story <a href="http://www.hollywoodreporter.com/news/how-rachel-zoe-became-hollywoods-165967" target="_blank">here</a>.</p>
<p><strong>Read more on <a href="http://fashionista.com/2011/03/hollywoods-most-powerful-stylists-the-complete-list/">Fashionista</a>.</strong></p>
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		<title>Fashionista Story of the Day: Why L.A. Triumph Can Sue Madonna Over “Material Girl” Line and Win</title>
		<link>http://breakingmedia.com/2010/08/fashionista-story-of-the-day-why-l-a-triumph-can-sue-madonna-over-%e2%80%9cmaterial-girl%e2%80%9d-line-and-win/</link>
		<comments>http://breakingmedia.com/2010/08/fashionista-story-of-the-day-why-l-a-triumph-can-sue-madonna-over-%e2%80%9cmaterial-girl%e2%80%9d-line-and-win/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 19:37:22 +0000</pubDate>
		<dc:creator>Lauren Sherman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://breakingmedia.com/?p=873</guid>
		<description><![CDATA[Late last Thursday, apparel manufacturer L.A. Triumph Inc., filed suit against Madonna, claiming that her “Material Girl” line for Macy’s threatens their own “Material Girl” clothing line that they have been selling since 1997. L.A. Triumph is hoping a judge will rule that Madonna’s new tween line creates confusion among consumers (“deception in the marketplace”&#8230;]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.fashionista.com/uploads/2010/08/taylor-momsen-material-girl-260x358.jpg" alt="" width="260" height="358" class="alignleft size-medium wp-image-59341" />Late last Thursday, apparel manufacturer L.A. Triumph Inc., filed suit against Madonna, claiming that her “Material Girl” line for Macy’s threatens their own “Material Girl” clothing line that they have been selling since 1997.</p>
<p>L.A. Triumph is hoping a judge will rule that Madonna’s new tween line creates confusion among consumers (“deception in the marketplace” in legalese) and that Madonna should fork over all her “Material Girl” profits to L.A. Triumph.</p>
<p>So how is it that Madonna, the original “Material Girl,” she who sang the song, could be infringing on L.A. Triumph’s trademark?</p>
<p>We checked in with our resident fashion trademark expert, attorney Anne Sterba, of leading intellectual property firm Rothwell, Figg, Ernst &amp; Manbeck, to find out if L.A. Triumph has a leg to stand on. <strong>Read more on <a href="http://fashionista.com/2010/08/why-l-a-triumph-can-sue-madonna-over-material-girl-line-and-win/" target="_blank">Fashionista</a>.</strong></p>
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		<title>Fashionista Story of the Day: We Rank the September Covers</title>
		<link>http://breakingmedia.com/2010/08/fashionista-story-of-the-day-we-rank-the-september-covers/</link>
		<comments>http://breakingmedia.com/2010/08/fashionista-story-of-the-day-we-rank-the-september-covers/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 21:10:23 +0000</pubDate>
		<dc:creator>Lauren Sherman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://breakingmedia.com/?p=871</guid>
		<description><![CDATA[It&#8217;s a truth universally acknowledged that September fashion magazine covers are the most important of the year. With fall just around the bend, September issues are packed to the brim with the newest trends. (They&#8217;re also packed with advertisements, essential to a magazine&#8217;s survival.) And if there&#8217;s one thing you can say about this year&#8217;s&#8230;]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.fashionista.com/uploads/2010/08/Vogue-Germany-September-2010-Constance-Jablonski-by-Greg-Kadel-150x197.jpg" alt="" width="150" height="197" class="alignleft size-thumbnail wp-image-58138" />It&#8217;s a truth universally acknowledged that September fashion magazine covers are the most important of the year. With fall just around the bend, September issues are packed to the brim with the newest trends. (They&#8217;re also packed with advertisements, essential to a magazine&#8217;s survival.)</p>
<p>And if there&#8217;s one thing you can say about this year&#8217;s September covers, it&#8217;s that the good covers are great and the bad ones are truly horrible. Notably absent from the bunch are <em>Vogue Paris</em> and <em>Vogue Italia</em>, whose cover images have not surfaced yet, but are sure not to disappoint.<strong> Read more on <a href="http://fashionista.com/2010/08/we-rank-the-september-covers/" target="_blank">Fashionista</a>.</strong></p>
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		<title>Fashionista Story of the Day: Meet Our New Columnist, Stylist Sally Lyndley!</title>
		<link>http://breakingmedia.com/2010/08/fashionista-story-of-the-day-meet-our-new-columnist-stylist-sally-lyndley/</link>
		<comments>http://breakingmedia.com/2010/08/fashionista-story-of-the-day-meet-our-new-columnist-stylist-sally-lyndley/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 18:19:25 +0000</pubDate>
		<dc:creator>Lauren Sherman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Katie Grand]]></category>
		<category><![CDATA[Sally Lyndley]]></category>
		<category><![CDATA[Victoria Beckham]]></category>

		<guid isPermaLink="false">http://breakingmedia.com/?p=867</guid>
		<description><![CDATA[Over the last two decades, the occupation of stylist has gone from a behind-the-scenes job that those outside of the industry didn&#8217;t know existed, to a high-profile position that rivals &#8220;fashion editor&#8221; in its stature and gloss. But what does a stylist actually do, and what does one have to do to get to the&#8230;]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.fashionista.com/uploads/2010/08/misshapes-full-042107-234-260x347.jpg" alt="" width="260" height="347" class="alignleft size-medium wp-image-57126" />Over the last two decades, the occupation of stylist has gone from a behind-the-scenes job that those outside of the industry didn&#8217;t know existed, to a high-profile position that rivals &#8220;fashion editor&#8221; in its stature and gloss. </p>
<p>But what does a stylist actually do, and what does one have to do to get to the front of the pack? </p>
<p>We&#8217;ve enlisted super stylist Sally Lyndley&#8211;who&#8217;s worked with everyone from Katie Grand to Victoria Beckham&#8211;to give us a little insight into what her job really entails and why she&#8217;s so in love with it. Each week, Sally will offer us a peak into her world, from stories on the history of styling to Q&amp;As with some of her favorite people in the industry. </p>
<p>To  get things started, we&#8217;ve given Sally the <a href="http://fashionista.com/2010/08/seven-questions-for-dallin-chase-designer-jason-cauchi/" target="_blank">Seven Questions&#8230;</a> treatment. We&#8217;re so excited to have her on board! <strong>Read Sally&#8217;s interview on <a href="http://fashionista.com/2010/08/meet-our-new-columnist-stylist-sally-lyndley/" target="_blank">Fashionista</a>.</strong></p>
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		<title>Fashionista Story of the Day: Mad Men Style Recap, Episode 2</title>
		<link>http://breakingmedia.com/2010/08/fashionista-story-of-the-day-mad-men-style-recap-episode-2/</link>
		<comments>http://breakingmedia.com/2010/08/fashionista-story-of-the-day-mad-men-style-recap-episode-2/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 14:24:35 +0000</pubDate>
		<dc:creator>Lauren Sherman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Don Draper]]></category>
		<category><![CDATA[Mad Men]]></category>

		<guid isPermaLink="false">http://breakingmedia.com/?p=861</guid>
		<description><![CDATA[It&#8217;s Christmas on Mad Men, and as this episode&#8217;s title proclaims, &#8220;Christmas Comes But Once a Year.&#8221; You&#8217;d expect everyone to be jolly with seasonal cheer, but this is Mad Men, so, naturally, everything takes a darker turn. Don spirals deeper into his alcoholism and depression, the former Draper residence gets egged, and the rest&#8230;]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.fashionista.com/uploads/2010/08/Picture-3-150x184.png" alt="" width="150" height="184" class="alignleft size-thumbnail wp-image-56181" />It&#8217;s Christmas on<em> Mad Men</em>, and as this episode&#8217;s title proclaims, &#8220;Christmas Comes But Once a Year.&#8221; You&#8217;d expect everyone to be jolly with seasonal cheer, but this is <em>Mad Men</em>, so, naturally, everything takes a darker turn. Don spirals deeper into his alcoholism and depression, the former Draper residence gets egged, and the rest of Sterling Cooper Draper Pryce works to deal with clients&#8217; requests and each other. </p>
<p>The fashion on <em><a href="http://fashionista.com/2010/07/mad-men-style-recap/" target="_blank">Mad Men</a></em> is changing, and fast; women are leaving behind their New Look silhouettes for slimmer, shorter options, and men are experimenting more with suiting.  Hair is higher and shorter, and large, statement jewelry plays a starring role.  Everything is modernizing inside Sterling Cooper Draper Pryce.</p>
<p>Everything except Don.<br />
<strong><br />
Read more on <a href="http://fashionista.com/2010/08/mad-men-style-recap-episode-2/" target="_blank">Fashionista</a>.</strong></p>
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		<title>Fashionista Story of the Day: Most Influential Street Style Bloggers</title>
		<link>http://breakingmedia.com/2010/07/fashionista-story-of-the-day-most-influential-street-style-bloggers/</link>
		<comments>http://breakingmedia.com/2010/07/fashionista-story-of-the-day-most-influential-street-style-bloggers/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 16:00:07 +0000</pubDate>
		<dc:creator>Lauren Sherman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Bill Cunningham]]></category>
		<category><![CDATA[Garance Dore]]></category>
		<category><![CDATA[Hanneli Mustaparta]]></category>
		<category><![CDATA[Maya Villiger]]></category>
		<category><![CDATA[Phil Oh]]></category>
		<category><![CDATA[Rei Shito]]></category>
		<category><![CDATA[Scott Schuman]]></category>
		<category><![CDATA[Tommy Ton]]></category>
		<category><![CDATA[Vanessa Jackman]]></category>
		<category><![CDATA[Yvan Rodic]]></category>

		<guid isPermaLink="false">http://breakingmedia.com/?p=854</guid>
		<description><![CDATA[When I started writing about fashion in 2004, street style photographers were not yet a breed. Well, at least not in the Western world. But with advent of The Sartorialist in 2005, that all changed. Today, just about every fashion related website, blog, what-have-you boasts some form of street style photography. And while Scott Schuman,&#8230;]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.fashionista.com/uploads/2010/07/scott-schuman-garance-dore-street-style-260x311.jpg" alt="" width="260" height="311" class="alignleft size-medium wp-image-55730" />When I started writing about fashion in 2004, street style photographers were not yet a breed. Well, at least not in the Western world. But with advent of The Sartorialist in 2005, that all changed. Today, just about every fashion related website, blog, what-have-you boasts some form of street style photography. </p>
<p>And while <a href="http://fashionista.com/2008/05/scott-schuman-too-handsome-for-gap-ads/" target="_blank">Scott Schuman</a>, founder of <a href="http://fashionista.com/2008/10/the-sartorialist-gets-a-book-deal/" target="_blank">The Sartorialist</a>, may be the pioneer, he is no longer alone in his work. The streets surrounding fashion week runways have become flooded with a special type of paparazzi&#8211;the kind who you want to be bothered by. </p>
<p>Other than a good blog post, and some great inspiration, what do street style photographers get out of this work? <strong>Get the answer on <a href="http://fashionista.com/2010/07/most-influential-street-style-bloggers/" target="_blank">Fashionista.com</a>.</strong></p>
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		<title>Fashionista Story of the Day: Fashion’s Night Out Details From Around the World</title>
		<link>http://breakingmedia.com/2010/07/fashionista-story-of-the-day-fashion%e2%80%99s-night-out-details-from-around-the-world/</link>
		<comments>http://breakingmedia.com/2010/07/fashionista-story-of-the-day-fashion%e2%80%99s-night-out-details-from-around-the-world/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 16:18:51 +0000</pubDate>
		<dc:creator>Lauren Sherman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Barneys New York]]></category>
		<category><![CDATA[Fashion's Night Out]]></category>
		<category><![CDATA[Gossip Girl]]></category>

		<guid isPermaLink="false">http://breakingmedia.com/?p=837</guid>
		<description><![CDATA[Fashion’s Night Out is quickly approaching and it’s going to be huge. During the week of September 10 events will be taking place across the globe. As we already reported, Vogue will be staging the biggest fashion show ever on September 7. As follow up, there will also be a CBS special on the 14 and a FNO-themed Gossip Girl episode on the 20.

But what about the day of? Not everyone’s plans are 100% locked down yet, although we’ve been getting scoops from a few retailers from NYC to Berlin and we just couldn’t wait to share! It’s never too early to start preparing for fashion’s biggest party, right?
<strong>
NYC</strong>
Not surprisingly, the most exciting events (at least that we know about) are taking place right here in NYC and yes, we got the scoop on last year’s show-stopper: Barneys New York. <strong>For the rest of the story, visit <a href="http://fashionista.com/2010/07/fashions-night-out-details-from-around-the-world-including-barneys-big-bash/" target="_blank">Fashionista</a>.</strong>]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.breakingmedia.com/uploads/2010/07/FNO.jpg" alt="" width="260" height="173" class="alignleft size-full wp-image-838" />Fashion’s Night Out is quickly approaching and it’s going to be huge. During the week of September 10 events will be taking place across the globe. As we already reported, Vogue will be staging the biggest fashion show ever on September 7. As follow up, there will also be a CBS special on the 14 and a FNO-themed <em>Gossip Girl</em> episode on the 20.</p>
<p>But what about the day of? Not everyone’s plans are 100% locked down yet, although we’ve been getting scoops from a few retailers from NYC to Berlin and we just couldn’t wait to share! It’s never too early to start preparing for fashion’s biggest party, right?<br />
<strong><br />
NYC</strong><br />
Not surprisingly, the most exciting events (at least that we know about) are taking place right here in NYC and yes, we got the scoop on last year’s show-stopper: Barneys New York. <strong>For more, visit <a href="http://fashionista.com/2010/07/fashions-night-out-details-from-around-the-world-including-barneys-big-bash/" target="_blank">Fashionista</a>.</strong></p>
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		<title>A Fashion Magazine That&#8217;s Taking Digital Seriously. Seriously.</title>
		<link>http://breakingmedia.com/2010/04/a-fashion-magazine-thats-taking-digital-seriously-seriously/</link>
		<comments>http://breakingmedia.com/2010/04/a-fashion-magazine-thats-taking-digital-seriously-seriously/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 15:42:37 +0000</pubDate>
		<dc:creator>Lauren Sherman</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Media Companies]]></category>
		<category><![CDATA[Fashion Magazines]]></category>
		<category><![CDATA[Glamour]]></category>
		<category><![CDATA[Magazine Publishing]]></category>
		<category><![CDATA[Magazines That Work Online]]></category>

		<guid isPermaLink="false">http://breakingmedia.com/?p=229</guid>
		<description><![CDATA[I&#8217;m a fashion person. So I don&#8217;t read Glamour Magazine for style inspiration. For that, I read Paris Vogue and Purple and V. But you know what? None of that matters, because a significant number of smart, capable women do read Glamour. And they&#8217;ve made it the most popular&#8211;and arguably the most influential&#8211;women&#8217;s magazine in&#8230;]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m a fashion person. So I don&#8217;t read <em>Glamour</em> Magazine for style inspiration. For that, I read Paris <em>Vogue</em> and <em>Purple</em> and <em>V</em>. But you know what? None of that matters, because a  significant number of smart, capable women do read <em>Glamour</em>. And  they&#8217;ve made it the most popular&#8211;and arguably the most  influential&#8211;women&#8217;s magazine in the US. A big part of that influence stems from the fact that, unlike a lot of style books, <em>Glamour</em> has adapted with the times. Rather than sit back and let their lunch get eaten by smart blogs like <a href="http://fashionista.com">ours</a>, <em>Glamour</em> is taking the web seriously.</p>
<p>No doubt some  industry insiders were shocked when the 71-year-old publication  won Magazine of the Year at <a href="http://www.magazine.org/asme/magazine_awards/nma_winners/">last week&#8217;s National Magazine Awards</a>.  The magazine was the only glossy nominated for the new award, which according to the American Society of Magazine Editors website &#8220;honors publications that successfully use both print and digital media in fulfilling the editorial mission.&#8221; And it represented a victory for hair removal and sundresses over the far weightier issues covered in the likes of  <em>The Atlantic</em>, <em>Fast Company</em>, <em>Men’s  Health</em> and <em>New York.</em> (Well, maybe count <em>Men&#8217;s Health </em>out of the weighty class<em>.</em>)</p>
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<p><a href="http://cache.breakingmedia.com/uploads/2010/04/Screen-shot-2010-04-30-at-7.49.06-AM.png"><img class="alignleft size-medium wp-image-230" title="Screen shot 2010-04-30 at 7.49.06 AM" src="http://cache.breakingmedia.com/uploads/2010/04/Screen-shot-2010-04-30-at-7.49.06-AM-260x188.png" alt="" width="260" height="188" /></a>But <a href="glamour.com"><em>Glamour</em></a>,  as well as its editor-in-chief Cindi Leive, deserved the recognition.  In a business that uses three prototypes&#8211;the sexy girl; the affluent  homemaker; the shopping-obsessed careerist&#8211;to woo readers, <em>Glamour</em> actually writes and reports compelling stories. And the editors do it  in a positive voice that most can&#8217;t help but appreciate. Unlike its  biggest competitors, <em>Glamour </em>doesn&#8217;t make its readers feel bad  about themselves. And it doesn&#8217;t talk down to them, either. Most  recently, Leive has vowed to incorporate more normal-sized and  plus-sized models into her fashion spreads. And that means  regularly&#8211;not as some one-off gimmick.</p>
<p>Another major difference from competitors is that <em>Glamour</em> invests in digital. It works online because it has a full staff dedicated to the Web   product. Plus, they&#8217;ve got content partnership deals with portals like   AOL, and everyone from Editor-in-Chief Cindy Leive down is participating. And they&#8217;ve   been doing it like this for years. Some magazine sites still only have   one dedicated staff member and that person is merely formatting the mag   content for the web. <em> </em></p>
<p><em>Glamour</em>&#8216;s   presence on the Web is unparalleled in the fashion  industry, clocking  over 1 million unique users in February 2010,  according to Compete. <a href="http://marieclaire.com"><em>Marie   Claire</em></a>, its closest competitor in  terms of the topics covered,  brought in 266,273.</p>
<p>That&#8217;s why, when I put  together a list of the country&#8217;s most powerful fashion editors for  Forbes.com in 2008, Leive naturally rose to the top. The methodology,  which included everything from advertising pages to unique users online  to press mentions, proved that Leive, while maybe not the most  fashionable person in the world, was someone consumers listened to.</p>
<p>Fashion  industry types questioned my methodology, given the fact that  American <em>Vogue</em> editor-in-chief Anna Wintour is undoubtedly the  most powerful figure in the fashion business. Wintour can make or break a  designer&#8217;s career with an endorsement. She has also spearheaded plenty  of memorable marketing campaigns, from <em>Vogue</em>&#8216;s initial  participation in Fashion Rocks to Fashion&#8217;s Night Out, which has thus  far proved incredibly successful.</p>
<p>But does Wintour&#8217;s magazine do  as much for women every month as Leive&#8217;s? That&#8217;s hard to prove. More  women read <em>Glamour,</em> and more advertisers look to it. <em>Glamour</em>&#8216;s   current circulation is 2.5 million, and it charges $200,491 for a full  page, four-color ad. <em>Vogue</em>&#8216;s circulation is 1.2 million, and it  sells a full page, four-color ad for $151,133.</p>
<p>As online publishing continues to usurp  print in both readership and influence, <em>Glamour</em> is in a better  position than the others to weather it. Smart editors and smart content  equal happy, devoted readers, regardless of the topic covered. And  that&#8217;s why <em>Glamour</em>&#8216;s win is well-earned.</p>
<p><em>Lauren Sherman is editor of <a href="http://fashionista.com">Fashionista.com</a>, a Breaking Media site.</em></p>
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