As you might have noticed, we’ve had a little work done.
Well, more than a little work. In fact, our whole site is different: we’ve got a new site format, a new logo, a new spot color (bye bye, baby pink!), bigger images and a whole new set of site fonts.
Fashionista has evolved a great deal since its founding six years ago, and developing a design that would reflect those changes — and the changes in online media consumption that have occurred in that timeframe — was a fun and challenging project.
We think of ourselves as an industry publication with consumer appeal — a site that is a must-read for the industry, but also speaks to the people who want to work in the industry or are highly interested in it. Thus, we wanted the site and logo to convey “fashion,” “news” (hence the bold upper case font), “industry” and “webby” (thus the use of blue as our spot color, instead of fashion magazines’ typical pink or red). We also like to think of ourselves as personable, that we don’t take ourselves (or the industry we cover) too seriously. That, we hope, comes out in the headlines and the writing itself.