Press

  • 15 May 2014 at 10:23 AM
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  • Admin, Press

Welcome to the New Fashionista

As you might have noticed, we’ve had a little work done.

Well, more than a little work. In fact, our whole site is different: we’ve got a new site format, a new logo, a new spot color (bye bye, baby pink!), bigger images and a whole new set of site fonts.

Fashionista has evolved a great deal since its founding six years ago, and developing a design that would reflect those changes — and the changes in online media consumption that have occurred in that timeframe — was a fun and challenging project.

We think of ourselves as an industry publication with consumer appeal — a site that is a must-read for the industry, but also speaks to the people who want to work in the industry or are highly interested in it. Thus, we wanted the site and logo to convey “fashion,” “news” (hence the bold upper case font), “industry” and “webby” (thus the use of blue as our spot color, instead of fashion magazines’ typical pink or red). We also like to think of ourselves as personable, that we don’t take ourselves (or the industry we cover) too seriously. That, we hope, comes out in the headlines and the writing itself.

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Time has compiled and published their list of The 25 Best Financial Blogs, and Dealbreaker has made the cut. According to Time, the list is comprised of sites that “offered the most useful financial advice, offered the best insight into the state of the economy or were just fun.” Financial bloggers were asked to review other financial sites, with Dealbook’s Andrew Ross Sorkin reviewing Dealbreaker and Dealbreaker’s Bess Levin reviewing Dealbook.