The World Cup’s Marketing Winners and Losers

While we wait impatiently for Holland versus Brazil, let me bring you a few of the latest World Cup marketing scores. Castrol 0, Visa 1. If a sponsor’s checkbook opens on Sepp Blatter’s desk and there’s no one there to hear it, does it make a sound? Castrol is not the only marketer to pony […]

Nike Reminds Us that Brand Ads Can Be Worth the Investment

Nike’s “Write the Future” ad reminded me of something the vivacious magazine publisher Felix Dennis said in the mid-nineties about the then ad-bloated issues of the revenue-producing beast InStyle magazine. He called it the last roar of the T-Rex before the dinosaurs became extinct. I’m not saying that either magazines or video ads are going […]