Why Microsoft’s Bing Is Sponsoring My Dogwalker

My dog walker has become the latest weapon in the escalating search engine marketing wars. Since I first met Rodney Dorival, owner of Big Paws Little Claws, I’ve thought he could just be the next Cesar Milan. He’s amazing with dogs, erudite, unfailingly charming, drives an immaculate, celeb-ready ’68 Buick Skylark that he restored himself, […]

To Truncate or Not to Truncate: An RSS Experiment

Yesterday we made a decision to truncate the RSS feeds on AboveTheLaw for the next thirty days. RSS subscribers will get a headline and first paragraph, but will have to click to the site to get full stories. We’re far from the first to do it. In fact just recently Gawker joined many more mainstream […]

Media Companies Need to Kick Their Ad Dependency

I recently spoke at the annual conference of the Canadian Media Directors Council in Toronto. It was a good event as these things go, with an impressive speaker lineup (Bill Buxton, Microsoft’s principal researcher, was particularly fascinating), and the only reason I squeaked onto the agenda was that when they asked me if I’d do […]

Meet Breaking Media

Hi there. This is the (not-very-)corporate site for Breaking Media and a place where we will post our musings on the media business. From the Breaking Media Inc. point of view it’s a repository of basic information on all our sites and somewhere to keep you up to date with plans for new sites and […]