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Breaking Media Inc. has announced Ashley Spector as Vice President of Business Development for Above the Law, the largest and leading online news source in the legal industry. Ashley will oversee the business operations and focus on product development, brand strategy, marketing and sales to expand the growth and success of Above the Law.

Ashley started her career with Breaking Media in 2015 when she came on as Above the Law’s first Campaign Manager. Over the years, Ashley has grown the campaign management team and transitioned to the sales side of the business in 2017. Since then, she has been an integral part of the company’s growth and establishing long lasting client relationships.

“Ashley has been instrumental to the success of Above the Law over her time at the company,” said John Lerner, CEO of Breaking Media. “Her dedication to our marketing partners has created a successful business that delivers quantifiable results to our clients while our editorial team serves our readers. This collaborative approach has made Above the Law an integral part of the ever-evolving legal landscape, and I am excited to see the brand succeed further under her leadership.”

“It has been and continues to be a privilege to be a part of such an innovative and growing company like Breaking Media over the past 7 years,” added Ashley. “I look forward to continuing to identify strategic opportunities and partnerships to grow Above the Law alongside a group of talented and dynamic individuals.”

Breaking Defense is pleased to announce several key additions to its editorial staff, in an exciting and notable development that further solidifies the growth and leadership of Breaking Defense in the defense media market.

Valerie Insinna will be joining Breaking Defense as our Senior Reporter, Air Warfare and OSD. In this role, Valerie will have day to day responsibilities for covering the US Air Force, while serving as point person for major Pentagon policy and strategy developments. Valerie comes to Breaking Defense with extensive national security reporting expertise, having served as the air warfare beat reporter for Defense News for the last five years. During that time her work was recognized by numerous awards, including the prestigious National Press Club Michael A. Dornheim Award for defense journalism. She previously worked at Defense Daily, National Defense Magazine, and spent two years as the Washington correspondent for the Tokyo Chunichi Shimbun. A graduate of the renowned University of Missouri-Columbia journalism program, Valerie will start her new position at Breaking Defense on Oct. 4.

Andrew Eversden will be a new reporter for Breaking Defense, covering the Army and land warfare beat. Andrew previously worked as a staff reporter for C4ISRNET, covering the critical and transformational role networks play in contemporary defense. He also covered defense cybersecurity issues for Federal Times. Prior to that, Andrew served his internship at CBS News with its Capitol Hill team, was a Washington DC reporting fellow for the Texas Tribune and Washington Correspondent for the Durango Herald newspaper. Andrew is an alumnus of American University.

In a related development, Sydney Freedberg, Deputy Editor of Breaking Defense, has been elevated to a role as Senior Columnist, allowing Sydney to range his coverage and intellect across all military services and defense technologies. Sydney will work closely with staff to augment and enhance coverage across beats, including on key Army issues for which he is rightly known as an expert.

In another strategic move for Breaking Defense, Lee Ferran has joined the team as Managing Editor, a new role reporting to Editor-in-Chief Aaron Mehta. Lee brings significant journalistic experience to the role, working at ABC News for over nine years as a national security reporter, investigative reporter and editor of their enterprise investigations unit. Over his career Lee has covered US military budgets and spending,
cybersecurity vulnerabilities and controversial counter-terrorism programs. He’s the recipient of two News Emmy Awards. In his new role as Managing Editor at Breaking Defense, Lee will be responsible for editing coverage, organizing, scheduling and optimizing editorial operations, and developing our content platforms. Lee brings particular expertise and interest in media technology. A native of Georgia, Lee is a graduate of Wake Forest University.

These three additions, combined with staff developments earlier this year, means the Breaking Defense editorial team has doubled in size since the start of 2021, a reflection of the impressive growth of the brand. And Breaking Defense continues to expand its team of reporters from around the globe, with greater international coverage to come in the next year.

“Thanks to the hard work put in by founding editor Colin Clark, Sydney and the team, Breaking Defense had a wonderful base of talent when I joined this summer,” said Aaron Mehta, Editor-in-Chief of Breaking Defense. “I’m thrilled we’re able to keep growing the staff with our new additions, who all bring something different to the table. Having worked with Val and Andrew previously and having worked with Lee for a few weeks now — along with Theresa, Brad, Justin, Sydney and Colin, who will soon become our Asia Bureau Chief — I can’t imagine a better team to grow Breaking Defense into the future.”

“We’re excited to be growing our staff with journalists of such talent, quality and integrity,” said David Smith, Publisher and Managing Director of Breaking Defense. “The great additions of Val, Lee and Andrew to our editorial team are testament to the extraordinary growth Breaking Defense has achieved in the last years. Building upon an outstanding foundation, Aaron has assembled an all-star team of defense journalists, a mix of highly experienced reporters of immense reputation along with the next generation of talented and impressive rising stars. The breadth and quality of the Breaking Defense editorial team and its coverage is unsurpassed. I look forward to the continuing expansion, growth and leadership of Breaking Defense in this market.”

Since 2014, Evolve Law has built the largest community of legal tech startups and innovators in the world with 150+ member companies. In 2017, Evolve Law partnered with Above the Law to significantly member benefits and reach, and in 2018, Evolve Law will merge into Above the Law.

Evolve Law CEO Mary Juetten commented, “I have enjoyed developing our strategic partnership with Above the Law and the plan to merge Evolve Law’s legal tech toolkit into Above the Law’s Innovation Center: Evolve the Law. Above the Law is a natural home for the Evolve Law members and this transition will allow me to focus on Traklight and my writing.”

Above the Law will oversee day-to-day operations while Juetten will collaborate on the strategic vision, support and attend many signature events, and contribute regularly to Above the Law as a columnist. Juetten added, “I am looking forward to seeing Above the Law build on Evolve Law’s community, particularly as we open up membership to public interest companies, legal departments, and law schools.”

“As the largest community for lawyers in the US, we are excited to fully integrate the Evolve Law community into the Above the Law brand” stated Hsiaolei Miller, Group Publisher of Above the Law. Above the Law now reaches 1.58 million members of the legal community monthly across its media platforms. All Evolve Law members will receive special access to this community as part of the merger.

This merger is the foundation to many new developments at Above the Law, including:

  • Launch of Evolve the Law, ATL’s Legal Innovation Center (ETL), and upcoming legal tech directory
  • Expanding access to Evolve Law Signature Events to reach a larger audience
  • Focus on innovation across industries in health,IT, Fintech, RegTech, and legaltech

The first ATL | EL signature event is in NYC on Jan 30 th , 2018 and Darwin Challenge applications are now open. For more information email [email protected].

It’s time to wrap up the month-long trial of truncated RSS feeds on Above the Law. I had somewhat put the conclusion cart before the research horse, in that I marked the last day of this experiment in my calendar with the phrase “eat humble pie re. RSS.” And if you wait just a minute I will feed myself at least a small slice, but first let me share our findings.

One of my key concerns about the full RSS feed is that it is used by web scrapers to steal our content, which not only means they derive entirely unjustified benefit from our editors’ efforts but also leads to duplicate content that can hurt SEO efforts. On this front, the anecdotal evidence suggests that truncating the feed helped. In the earlier months of this year we had identified anywhere from 2-6 scrapers stealing all our content, but during May when we were truncating the feed we found no new examples. One of the perpetrators we’d already identified continued scraping the content, but was now getting just the abbreviated stories.

Of course the most common complaint from publishers about full RSS feeds is that subscribers get all the content in their readers, don’t click through to the site, and therefore aren’t monetized in any meaningful way. In the case of ATL, truncating the feed definitely increased the number of people clicking through to the site. Visits from our full feed were about 4% of our total traffic before we truncated it, but jumped to about 7% of total traffic in the month of the truncation trial. In our case this translated to something in the region of an additional 100,000 impressions, which isn’t going to make us rich, but would be worth more dollars and cents than we could make running ads in the RSS feed.

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On Monday, May 10, President Barack Obama announced his nomination Elena Kagan to the U.S. Supreme Court, to fill the seat soon to be vacated by Justice John Paul Stevens. Kagan — the current Solicitor General and former dean of Harvard Law School, and the first woman in each of these offices — is a distinguished lawyer and a worthy nominee. Expect her to be easily confirmed.

Elena Kagan Princess BriderOn Above the Law, we’ve covered the Kagan nomination with our traditional high-low mix. The highbrow fare has included a personal essay by my colleague, Elie Mystal, on the experience of studying under Kagan at Harvard Law School; a thoughtful, historically informed analysis on the required credentials for nominees (fun fact: you don’t need a law degree); and an exegesis of a 1995 law review article Kagan wrote, in which she described Supreme Court confirmation hearings as a “vapid and hollow charade.”

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The notion of online privacy may be nothing more than a “fallacy,” as one New York judge recently opined, but anyone concerned with both the free-flow of information and with being fair to the subjects of news coverage will confront this question:  Do bloggers and journalists have a responsibility to protect the identities of the subjects? We know that sources enjoy all manner of ethical protection, but what of the people we write about, many of whom who are public figures only in the broadest definition of the term?

This issue hit home just last week when a Harvard law student became famous on the web. Or infamous, rather.  After a conversation with a few friends last November about affirmative action, she raised the possibility that race may be a genetic determinant for intelligence. Unwisely, she made this suggestion via email.

Crimson DNAWhen she had a falling out with one of those friends, that friend-turned-enemy disseminated her old email, including her name, campus group affiliations and the fact that she would be starting a federal clerkship in the fall. It quickly went viral, spreading through the Harvard Law community and among Black Law Student Associations at several top law schools, many of whose members sent it along to us at Above the Law. (Fuller back story on this here.)

If nothing else, it was certainly a lesson in being careful about what you say in emails.

What was of interest to us when we broke the story was the reaction on Harvard’s campus, the propriety of disseminating a private email, and the response from recipients of the email — some of whom suggested that her clerkship be taken from her. Engaged by those issues, we chose not to include the student’s name and instead called her by a pseudonym — “Crimson DNA.” Her identity did not seem integral to the story, and our policy, as we’ve stated before, is to maintain the anonymity of law students. We only name names if (a) the name is already mentioned in a public record (like a police report), OR (b) the name is already mentioned in a mainstream media outlet.

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One of the most commonly available brands of social-media snake oil now available is the kind that will help you grow your Twitter following to Greg Odom-like proportions. It’s a rare day that my inbox isn’t violated by some multi-step program that will have thousands of folks hanging on your every 140-character burst overnight. Usually the bulk of the advice is either platitudinous–Be authentic, Engage your community, Provide value–or so highly technical in nature as to miss the point of Twitter, which is simplicity. If you want a platform to game, try Google. At least, the search engine’s algorithm is complex enough to warrant some thinking about how to beat it.

Not so for Twitter. Sure, you might be best off posting at certain times of day and there might be convincing, data-driven grammatical guidance on how to earn those precious re-tweets that will give your Tweets a better chance to go viral. But that’s not what really matters.

I can say that with dead certainty because we have a site whose following has exploded over the past four months–and not from two to eight or 100 to 400 or even 5,000 to 20,000. Since January, Fashionista.com— whose Twitter handle is @fashionista_com— has gone from about 23,000 followers in January to more than 124,000 today. And it did so without relying on any gimmicks, research, or profound social-media advice unless of course you count mine. Which you probably shouldn’t.

Fashionista.com Twitter ChartThe site’s editors, Lauren Sherman and Britt Aboutaleb (who is unfortunately leaving us), have built (unofficially) the third-largest Twitter feed of any fashion news brand, trailing only Women’s Wear Daily and Elle.com, both of which have staffs that dwarf our  operation. They’ve done it by taking the sensibility that informs their blog and applying it to their Twitter feed. A radical approach, huh? Though it’s best you check out the site for yourself, I’ll try to capture their approach here: Fashionista is smart and high-curated, enthusiastic without being frothy, critical without being catty. And, importantly, I can say it’s personal without being totally subjective because it pulls in hundreds of thousands of readers every month, some of them fashion’s leading lights. And some of those, Elle Creative Director Joe Zee, fashion PR maven Kelly Cutrone and Glamour Editor Cindy Leive, have even thrown us a few retweets.

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Fashionista, recently recognized by the Daily Beast as one of the fashion industry’s most influential blogs, is looking for an editor/writer. We want someone who can stay out until 3 am in a quest–or maybe mad scramble–for industry gossip, be the first with designer moves, put together a smart slide show, and bring a personal touch to the site. This is an amazing opportunity for someone who wants to supercharge a career in fashion journalism.

The perfect candidate will have the following qualities:

1. Strong reporting and writing abilities. Preference will be given to previously-published candidates who come with a network of industry sources.

2. An encyclopedic knowledge of fashion history and familiarity with the industry’s major players.

3. Experience in online publishing. We want someone who’s excited to become a master in WordPress, who knows how use social media effectively, and who will consider how to write copy and headlines for search engines.

4. An entrepreneurial attitude. Breaking Media, Fashionista’s parent company, is a fast-growing company with a start-up vibe so the ability to live without a car service and Frank Gehry-designed cafeteria is a must–as are smart ideas on how to grow Fashionista.

If you think you’ve got what it takes, send a cover letter, resume, and writing samples (Links are fine.) to jobs (at) fashionista.com.

Matt Creamer is executive editor of Breaking Media. You can follow him on Twitter at @matt_creamer.

Yesterday we made a decision to truncate the RSS feeds on AboveTheLaw for the next thirty days. RSS subscribers will get a headline and first paragraph, but will have to click to the site to get full stories.

AboveTheLaw.com's shortened RSS feedWe’re far from the first to do it. In fact just recently Gawker joined many more mainstream publishers like the WSJ and FT in truncating its feeds, much to the chagrin of Felix Salmon, who has written extensively on the topic. In our case, the move was prompted as much by my annoyance at the growing group of content thieves scraping our content via RSS (I dealt with two yesterday), as it was by a desire to get some commercial benefit from those readers. We’re a small company with limited resources, and I got fed up wasting valuable time trying to track down these parasites who aren’t only benefiting from our editors’ hard graft but also potentially messing with our search engine results by creating duplicates of our content on other sites.

I say “we” made the decision, but it was hardly unanimous. In fact, our executive editor here, Matt Creamer, bets it won’t work. Here’s an excerpt of an email he sent me on the topic:

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