What Viacom Should Learn from YouTube’s Copyright Win

There was never much doubt that Viacom’s $1 billion copyright-infringement lawsuit against YouTube would fail. Most legal and media observers predicted a result not unlike the one handed down today by a federal judge who granted summary judgment for the Google-owned video-sharing site. Basically the judge said copyright-protected clips uploaded by YouTube users are protected […]

Finally, a Smart Alternative to the AP

The maturation of the digital news business hasn’t been kind to the Associated Press. In addition to fighting a pointless battle with Google over the distribution of AP articles in its news channel and taking potshots at aggregators, the iconic news association has been dumped by CNN, as the network pushes its own newswire offering. […]

Nike Reminds Us that Brand Ads Can Be Worth the Investment

Nike’s “Write the Future” ad reminded me of something the vivacious magazine publisher Felix Dennis said in the mid-nineties about the then ad-bloated issues of the revenue-producing beast InStyle magazine. He called it the last roar of the T-Rex before the dinosaurs became extinct. I’m not saying that either magazines or video ads are going […]

Why Microsoft’s Bing Is Sponsoring My Dogwalker

My dog walker has become the latest weapon in the escalating search engine marketing wars. Since I first met Rodney Dorival, owner of Big Paws Little Claws, I’ve thought he could just be the next Cesar Milan. He’s amazing with dogs, erudite, unfailingly charming, drives an immaculate, celeb-ready ’68 Buick Skylark that he restored himself, […]