In May and June, the Oriella PR Network surveyed 770 journalists in 15 nations. They were asked some touchy-feely questions, like whether they’re happy and satisfied (shockingly, yes, for the most part), and a bunch of questions that get to what the work of journalism is becoming in this chaotic time.
The trend that leaped out at me is the decline in journalists’ interest in multimedia content. While blogs and Twitter were on the rise, the percent of journos whose organizations produce online video clips dropped rather sharply, from 47% in 2009 to just under 40% in 2010. And that decline didn’t translate into getting more video-based publicity materials. Only 27% wanted links to video content from PRs, compared to 35% the year before. The proportion interested in audio content also shrank.
