The Banana Republic/Mad Men marketing partnership is one of the smartest things Gap, Inc. has done strategy-wise over the last five years. Now the two entities are taking their collaboration a step further, creating an actual collection inspired by the hit television series.
“Working with Janie [Bryant, Mad Men‘s costume designer] to gain a true understanding of the Mad Men look and feel was a delight,” Banana Republic Creative Director Simon Kneen said in a statement. “Janie was instrumental in helping us achieve the series aesthetic and standard of authenticity with this capsule collection.”
The women’s collection features trench coats, high-waisted skirts, 60s-style dresses and leopard print pumps, while the men’s collection includes everything from suits and pocket squares to money clips and knitted sweaters.
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