Why do you want to go to business school? Is it to advance your career? While that may be the answer for many, that’s not what business school admissions officers want to hear. They’re bored. Sick of it. They want to be wowed. They want to drill down to who you are- as a human. They want to get to know you. Step out of these clothes and slip into something more comfortable. Figure out what motivates you. What makes you tick. How to they intend to do this? By changing the face of the b-school application process as we know it. The well compensated powers that be in academia have revolutionized the interview process in the following ways:

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