Equinox, an upscale health club chain with outposts in New York, Dallas, Chicago, California and the East Coast, is making waves with its members after unveiling some new campaign images. The chain has a history of shooting “fashion-y” ads: Past photogs include Gilles Bensimon, Ellen von Unwerth, and Steven Klein. Terry Richardson shot the gym’s last two campaigns, and his most recent one is stirring up some ire from gym members.

The shots are done in typical Terry style–one is supposed to look like a “post-coital” couple. You get the idea. However, it wasn’t the sexy thing that annoyed Equinox’s members–it was the models. They took to Equinox’s Facebook page to complain…

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