Breaking Media, a Manhattan-based B2B digital publishing company, is seeking an email marketing manager with a (healthy) obsession with detail, data and design.
The e-mail marketing manager will:
- Work with business development and product teams to develop, launch, optimize and report on editorial email newsletters, event marketing campaigns, and client-driven email campaigns.
- Develop, manage and optimize automated drip campaigns and workflows, to deliver the right marketing messages to the right users, at the right times.
- Master Hubspot, our email marketing platform, which we use to administer all of our email marketing campaigns, from the simplest to the most complex.
- Establish email marketing best practices and benchmarks, assessing what sorts of combinations of design and copy generate the best response in specific contexts.
- Manage list growth and list health strategies and tactics across six distinct brands.
- Collaborate with the editorial teams to develop unique products to drive email acquisition
- Manage list-use – for example, segment lists based on user behaviors to better target the right messages to the right users.
- Manage, execute and optimize email campaigns, including designing templates and writing copy.
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
Requirements:
- Minimum 1-2 years hands-on email marketing experience
- Excellent communication skills
- Extreme attention to detail
- Knowledge of e-mail marketing best practices
- Knowledge of Google Analytics
- Intermediate to advanced knowledge of Microsoft Excel
- Comfortable with basic HTML and Photoshop
- Good sense of aesthetics
- Experience with Hubspot a major plus
