Exciting growth developments for BreakingDefense.com
January 21, 2019 – Breaking Media Inc. has named David Smith as Managing Director, Defense and Government to lead its defense and federal sector based in Washington DC. Mr. Smith will be responsible for business and product development, brand strategy, sales and marketing and is tasked with expanding the growth and success of BreakingDefense.com, the premier news analysis digital brand serving the defense and national security sector. In addition, Mr. Smith will explore and develop plans for growth within the federal civilian with an eventual relaunch of BreakingGovernment.com.
David Smith has more than 25 years of experience in all facets of media communications — digital media, audience, product and brand development, sales, marketing, production and content strategy. Mr. Smith is an expert in defense, government and international markets and a leader in how to craft innovative, creative and engaging media approaches to these markets.
“We are extremely excited to have David join our team leading our growing Washington DC presence. David’s business experience and market knowledge will accelerate Breaking Defense’s ascent as a media leader in the defense and national security sector,” stated John Lerner, CEO of Breaking Media. “David will work closely with our editor, Colin Clark, our Group Publisher, Hsiaolei Miller, and me as he develops new products and marketing solutions for the Defense, Security and Government markets”
“I’m delighted to join Breaking Media, to lead their growth strategy forward in public sector markets in Washington, DC,” said Mr. Smith. “Breaking Defense has earned an avid audience following for the depth of our news analysis, which is unrivalled in the defense media markets. With expertise gained in a variety of markets, Breaking Media’s digital marketing execution for clients is exemplary and a cornerstone for its success. I look forward to building upon the Breaking Defense success path, providing clients powerful new media solutions while increasing the breadth and focus of our product offerings.”
Mr. Smith has worked in a variety of media and corporate settings, including 1105 Media and TIBCO Software, and was vice president of marketing and business development for Army Times Publishing Company (now Sightline Media) at a prior point in his career. While there he conceived and developed the Military Times Service Member of the Year program, the C4ISRNET Conference, the Middle East Air Chief Conference, the launch of Space News. David was a key player on the original team that developed Defense News, and he planned its successful international expansion. In his most recent role as President /Managing Director of Sightline Media, Mr. Smith developed and launched the C4ISRNET brand, conceived and launched FifthDomain.com and the Defense News Conference, while stabilizing and growing the company after its divesture from TEGNA Inc. Mr. Smith is a graduate of Washington & Lee University and did his graduate study at the University of Virginia.
In related developments, Breaking Media has inaugurated a new central office for its Washington DC operation, located at 1440 G Street NW. Breaking Defense will also soon be adding an additional defense reporter to its editorial staff, and has secured a new media sales representative, Melissa Rettig. Ms. Rettig has over 20 years of experience in media sales in defense and federal markets, including Defense News, Space News, Jane’s Defence Weekly and Homeland Security Today.
About Breaking Media
Breaking Media runs a network of next-generation business-to-business media brands targeting influential professionals: Above the Law, Dealbreaker, Fashionista, MedCity News, Breaking Defense, Breaking Energy and Breaking Gov. Because of its authentic, inside-the-industry content, Breaking Media reaches over 5 million affluent, decision-making professionals per month and connects brands with this deeply targeted, engaged and influential audience through innovative content integration, custom research products, event marketing and more. The company was founded in 2006.
