Posts tagged ‘Fashionista’

  • 10 Dec 2015 at 12:27 PM
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  • Admin

FASHIONISTA LAUNCHES IN-HOUSE NATIVE ADVERTISING STUDIO, ‘COLAB’

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In addition to some exciting editorial changes at Fashionista, we’re thrilled to formally introduce Fashionista CoLab — Fashionista’s own in-house native advertising studio that will align premium advertisers with engaging, creative content on Fashionista. Nina Frazier Hansen, Fashionista’s creative director since April 2014, will oversee and manage native advertising campaigns run through the CoLab.

In conjunction with CoLab, on Jan. 7, Fashionista will launch its own premium private advertising exchange. Fashionista‘s goal is to meet the advertising needs of premium fashion, beauty, retail and luxury brands by accessing Fashionista‘s unique desktop, tablet and mobile audiences.

For the past four years, Fashionista‘s ad sales have been represented by Say Media as part of a network of consumer brands. With the growth of Fashionista over that period, Fashionista is now best positioned to deliver unique banner and native advertising solutions. Though separated on the ad side, Fashionista will remain on Say Media’s CMS platform, Tempest.

We’re more committed than ever to bring you the industry news that matters most, and the site’s voice, vision and coverage of the fashion industry will remain the same. We want to align both our native and banner advertising with the brands that matter most to our readers, with content of value like this recent gift guide produced in collaboration with The Woolmark Company, and a city guide series produced in partnership with Uniqlo to celebrate the opening of three new flagship locations in Boston, Chicago and Seattle.

Here’s to a new year! Have questions or interest in advertising on Fashionista? Email advertising@fashionista.com for more info.

  • 15 May 2014 at 10:23 AM
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  • Admin, Press

Welcome to the New Fashionista

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As you might have noticed, we’ve had a little work done.

Well, more than a little work. In fact, our whole site is different: we’ve got a new site format, a new logo, a new spot color (bye bye, baby pink!), bigger images and a whole new set of site fonts.

Fashionista has evolved a great deal since its founding six years ago, and developing a design that would reflect those changes — and the changes in online media consumption that have occurred in that timeframe — was a fun and challenging project.

We think of ourselves as an industry publication with consumer appeal — a site that is a must-read for the industry, but also speaks to the people who want to work in the industry or are highly interested in it. Thus, we wanted the site and logo to convey “fashion,” “news” (hence the bold upper case font), “industry” and “webby” (thus the use of blue as our spot color, instead of fashion magazines’ typical pink or red). We also like to think of ourselves as personable, that we don’t take ourselves (or the industry we cover) too seriously. That, we hope, comes out in the headlines and the writing itself.

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How to Increase Your Twitter Following Using Neither Science Nor Snake Oil: A Case Study

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One of the most commonly available brands of social-media snake oil now available is the kind that will help you grow your Twitter following to Greg Odom-like proportions. It’s a rare day that my inbox isn’t violated by some multi-step program that will have thousands of folks hanging on your every 140-character burst overnight. Usually the bulk of the advice is either platitudinous–Be authentic, Engage your community, Provide value–or so highly technical in nature as to miss the point of Twitter, which is simplicity. If you want a platform to game, try Google. At least, the search engine’s algorithm is complex enough to warrant some thinking about how to beat it.

Not so for Twitter. Sure, you might be best off posting at certain times of day and there might be convincing, data-driven grammatical guidance on how to earn those precious re-tweets that will give your Tweets a better chance to go viral. But that’s not what really matters.

I can say that with dead certainty because we have a site whose following has exploded over the past four months–and not from two to eight or 100 to 400 or even 5,000 to 20,000. Since January, Fashionista.com— whose Twitter handle is @fashionista_com— has gone from about 23,000 followers in January to more than 124,000 today. And it did so without relying on any gimmicks, research, or profound social-media advice unless of course you count mine. Which you probably shouldn’t.

Fashionista.com Twitter ChartThe site’s editors, Lauren Sherman and Britt Aboutaleb (who is unfortunately leaving us), have built (unofficially) the third-largest Twitter feed of any fashion news brand, trailing only Women’s Wear Daily and Elle.com, both of which have staffs that dwarf our  operation. They’ve done it by taking the sensibility that informs their blog and applying it to their Twitter feed. A radical approach, huh? Though it’s best you check out the site for yourself, I’ll try to capture their approach here: Fashionista is smart and high-curated, enthusiastic without being frothy, critical without being catty. And, importantly, I can say it’s personal without being totally subjective because it pulls in hundreds of thousands of readers every month, some of them fashion’s leading lights. And some of those, Elle Creative Director Joe Zee, fashion PR maven Kelly Cutrone and Glamour Editor Cindy Leive, have even thrown us a few retweets.

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