An ‘Unprecedented’ Project: How Above The Law Delivered Extraordinary Results In A Client Partnership

Above the Law works to maintain long-term, uniquely productive partnerships with all of its legal industry clients. Here’s the story behind one.

Coming in 2019 – Above the Law Influencers Network

The average American adult spends more than 11 hours consuming digital media each day. Simultaneously, our attention span has diminished below eight seconds – equivalent to that of a goldfish. This is why every single legal media brand, and your uncle, is producing content. Over the years, Above the Law (ATL) has expanded its coverage […]

How Many Insiders Are There In Business?

Digiday published “Who’s winning at business news on the web” which details traffic, demographics, and ad rates of the five biggest business sites (in ascending order): The Wall Street Journal, Bloomberg Business, Forbes, Business Insider, and Yahoo Finance. Business Insider made the largest jump, growing 80% traffic in one year to 40.8 million unique visitors per […]

The World Cup’s Marketing Winners and Losers, Part Two

Today, we finish out our rundown of the heroes and goats from the pitch and beyond. Budweiser 2, Other brewers 2. Budweiser will be happy to have moved on from Germany, where the official beer sponsor was soundly pounded as spulwasser (that’s dishwater to you) by a populace that takes its beer seriously and didn’t […]

The World Cup’s Marketing Winners and Losers

While we wait impatiently for Holland versus Brazil, let me bring you a few of the latest World Cup marketing scores. Castrol 0, Visa 1. If a sponsor’s checkbook opens on Sepp Blatter’s desk and there’s no one there to hear it, does it make a sound? Castrol is not the only marketer to pony […]

Customer Service Invades Cannes with Best Buy’s Twelpforce

Every year the ad industry descends on Cannes, in the south of France, to hand out a few trophy cases of work for the best efforts of the year. In typical French fashion, the ad festival’s relationship with the real day-to-day business of marketing is flirting at best. That June week is a time for […]

McKinsey Gets Social. Maybe Now CEOs Will Start Listening

I was initially unmoved by the news earlier this week that McKinsey is doing a joint venture with Nielsen leading the management consultancy to take over BuzzMetrics, one of the many firms out there that analyze what people are saying about companies online. There’s been so much acquisition action in that monitoring space over the […]

A Corporate Website That Doesn’t Suck, Courtesy of Crispin Porter and Bogusky

I never thought I’d say this, but I just saw a corporate website from an ad holding company that doesn’t completely suck. For the uninitiated, the lion’s share of the largest ad agencies are owned by a handful of publicly-traded conglomerates with names like Omnicom, Interpublic and WPP that function largely as financial institutions. They’re […]

Nike Reminds Us that Brand Ads Can Be Worth the Investment

Nike’s “Write the Future” ad reminded me of something the vivacious magazine publisher Felix Dennis said in the mid-nineties about the then ad-bloated issues of the revenue-producing beast InStyle magazine. He called it the last roar of the T-Rex before the dinosaurs became extinct. I’m not saying that either magazines or video ads are going […]

Public Relations Needs a Metric That Makes Sense. Ad Equivalents Isn’t It

This week one of our site editors received an email from a junior PR person asking for the site’s ad rate. The reason for the email dawned on me only after a while: this publicist was determining the ad value equivalent of a recent PR campaign, one component of which was a successfully pitched story […]