Why Is The Market For Journalists and PR People So Inefficient?

Can anyone explain to me why the recruitment market for entry- and early-mid-level journalists, and public relations people is still so insanely inefficient? I used to think it was just me who had to dig for days to turn up a single good candidate. Maybe, I just didn’t know where to look. Maybe, as editor […]

Public Relations Needs a Metric That Makes Sense. Ad Equivalents Isn’t It

This week one of our site editors received an email from a junior PR person asking for the site’s ad rate. The reason for the email dawned on me only after a while: this publicist was determining the ad value equivalent of a recent PR campaign, one component of which was a successfully pitched story […]