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  • 04 Dec 2018 at 11:43 AM

Above the Law partners with Legal Tech Media Group To Provide Strategic Coaching

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Above the Law (ATL), published by Breaking Media, Inc and Legal Tech Media Group (LTMG) today announced a new partnership designed to help legal vendors solve their marketing, sales, and business development challenges. Through this new relationship, ATL’s Evolve the Law members will receive executive coaching and guidance in the form of monthly Mastermind sessions and webinars focused on legal sales and marketing. In addition, Evolve the Law members will receive discounted services provided by LTMG.

“LTMG is a full-service marketing agency dedicated to providing tactical and strategic marketing and business development services to companies selling products and services to lawyers and law firms,” said Chelsey Lambert, co-Founder of LTMG.  “ATL’s Evolve the Law community provides its members a platform to learn, grow, and succeed together, and we are thrilled to help them achieve their goals through this new relationship.”

“Over its 12 years, ATL has expanded its marketing capabilities from banner ads to content marketing, lead generation, retargeting, automation, and most recently, PR services through Evolve the Law (ETL). This partnership will round out these capabilities with strategic support and professional guidance on business development, as well as leveraging the ETL & ATL platform. This is truly a game changer for our members” said Hsiaolei Miller, Group Publisher of Above the Law.

“This new relationship is a logical extension to the services already provided by Above the Law,” said Cathy Kenton, co-founder of LTMG. “When we formed LTMG it was with the mission to help legal vendors focus on achieving measurable results, and this new relationship is an extension of that mission.”

About Above the Law

Above the Law (ATL)  is the largest platform for lawyers in the world, with monthly reach of 1.3 million unique readers and 10 million pageviews. Evolve the Law was acquired in March 2018 as the legal tech and innovation platform under the Above the Law umbrella. ATL’s publisher Breaking Media offers full-service marketing solutions to reach its audience through PR, advertising, content marketing, research, and lead generation.

About LTMG

Legal Tech Media Group delivers both tactical and strategic marketing, business development, and sales services to companies selling products and services to lawyers. With decades of hands-on experience in the legal vertical, LTMG provides vendors with cost-effective solutions to help them reach their goals.  

Contact:
Chelsey Lambert, chelsey@legaltechmg.com, 847-702-2774

Hsiaolei Miller, advertising@breakingmedia.com, 212-334-1871

  • 30 Oct 2018 at 2:24 PM
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  • Admin

Introducing The Above the Law Writing Contest

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Legal writing and media is not immune to the diversity problem of the legal industry. Publications are just as likely to have their own implicit biases. And online trolls have a special place in their empty hearts for targeting women, non-binary persons, and people of color. Yet the voices that rise above and lead thinking in the legal industry have an opportunity to make a real impact.  

Breaking Media is proud to say that 60 percent of its staff is female, 40 percent of its editorial leads are women, and 40 percent are people of color. Above the Law is the largest publication in the legal industry with 1,300,000 unique readers a month and 10,000,000 pageviews a month. I may be biased, but we have the best talent, and our diversity is a strength.

Above the Law would not have its success without its 100+ incredible columnists. To ensure Above the Law has a pipeline of the best writing talent, and a publication with a variety of opinions and perspectives, ATL will launch its inaugural writing contest. We are particularly looking for underrepresented voices — people of color, LGBTQ+, women — and new voices who want to publish across a broad range of topics. You do not need to be an established writer, or have published elsewhere. We don’t care if you have 10 followers on social media or 10 million. 

We will be providing editorial support and a platform for distribution, and most importantly, prize money. To participate, please submit one article idea with your name and email here. Please limit the article pitch to 250 words or less. 

ATL editors will review the article pitches and select a group of finalists to publish the article for publication. All finalists’ stories will publish on Above the Law and be featured in an ATL eBook.

One winner will be chosen based on editorial feedback, web engagement (time on page, social shares, pageviews), and reader feedback.

All finalists who publish will be paid the standard ATL columnist fee. The winner will receive bragging rights, a columnist position at ATL, and $1,000 bonus.

If you are new to writing or blogging, or just want some one-on-one time with editors, Staci Zaretsky and Kathryn Rubino will be hosting a live chat on Thursday, November 28 at 3:30 p.m. They will share tips for starting out, finding your voice, and answering questions.

Interested? Enter the contest here, and save these dates:

  • Facebook Live video: 11/29/2018
  • Story Pitches due: 12/19/2018
  • Finalists selected: 1/16/2019
  • Publication: 3/1/2019
  • Finalist chosen: 4/4/2019

If you’re not ready to submit, but want to reminders for deadlines, submit your email here.



Coming in 2019 – Above the Law Influencers Network

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The average American adult spends more than 11 hours consuming digital media each day. Simultaneously, our attention span has diminished below eight seconds – equivalent to that of a goldfish. This is why every single legal media brand, and your uncle, is producing content.

Over the years, Above the Law (ATL) has expanded its coverage to meet this need. Our five editors publish, share, argue, and defend takes on the news that matters to lawyers and the legal industry. Our network of 100+ expert columnists shares ground-level viewpoints on law practice, law school, law firm management, in-house counsel, the business of law, technology and innovation, emerging practice areas, government, the courts, and public interest. Today, we curate and publish approximately 20 original articles per day, for an average of 10,000,000 pageviews and 1,300,000 unique readers per month. David, Elie, Staci, Joe, and Kathryn have built the largest distribution platform in the legal industry, and they do it every single day, month, and year.

We also understand the limits of the industry we serve. There are only 1,300,000 lawyers in the US, and 150,000 law students. There are only 24 hours in a day, and someone has to bill time. Our editors will continue the daily fight for media and distribution dominance, and we will deepen our focus into heavily-researched journalism and editorial to strengthen our relationships with readers.

In 2019, Above the Law will launch the ATL Influencers Network. The Influencers Network will provide a platform for legal industry thought leaders to:

  • Publish long-form editorial projects on the largest distribution platform in the legal industry,
  • Utilize the ATL research team’s capabilities with surveys, data collection, mining, and analysis,
  • Leverage the ATL editorial team’s storytelling expertise.

ATL Influencers will receive a column on Above the Law, payment for their work, and the opportunity to earn more money with Above the Law sponsored editorial and custom projects.

The ATL Influencers Network will be limited to 10 Influencers in its first year. Our influencers will be passionate about, and interested in building, an editorial projects in the following areas:

  • alternative legal service providers
  • big data, data analytics
  • business of law and law firm economics
  • emerging practice areas
  • in-house practice and operations
  • law firm innovation and change management
  • legal education for law students, and pre-law students
  • legal technology
  • legal research
  • solo and small law firm practice management

If you are interested in participating, please email Brian Dalton, VP of Special Projects bdalton [at] breakingmedia.com.

  • 30 Aug 2018 at 11:27 AM
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  • Admin

Breaking Media Is Looking For Dynamic Digital Entrepreneurs

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In 2006, Breaking Media launched our groundbreaking b2b brands AbovetheLaw.com, Dealbreaker.com, and Fashionista.com. We believed industry news could be both entertaining and smart, as well as connect digital communities of rank-and-file associates, managers, and executives. We expanded this model into defense (BreakingDefense.com), energy (BreakingEnergy.com), and government (BreakingGov.com) through an acquisition from AOL in 2013, and into healthcare via the acquisition of MedCity News in 2015. In our CEO John Lerner’s 8-year tenure, Breaking Media has grown by an average of 23% every year in revenue.

Our steady and consistent growth is due to our investment and trust in strong editorial voices, and our commitment to the dynamic and evolving needs of our marketing partners. Beyond the banner ad, Breaking Media now offers a subscription program for tech startups with Evolve the Law, and a custom content studio that publishes hundreds of interviews, podcasts, infographs, quizzes, research reports, social campaigns a year. As a part of this evolution, we are strengthening and expanding our custom content team with the following roles:

Breaking Media offers:

  • Salary plus bonus
  • Medical, Dental, 401K
  • Startup environment with opportunities for career acceleration
  • Work from home flexibility

We are located in NoHo, New York City, and are committed to advancing the careers of our team. We believe in diversity, and are an equal-opportunity employer. Please email resumes and cover letters to jobs@breakingmedia.com.

How Many Insiders Are There In Business?

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Digiday published “Who’s winning at business news on the web” which details traffic, demographics, and ad rates of the five biggest business sites (in ascending order): The Wall Street Journal, Bloomberg Business, Forbes, Business Insider, and Yahoo Finance. Business Insider made the largest jump, growing 80% traffic in one year to 40.8 million unique visitors per month. I’m in awe. And a little concerned. If BI were to grow another 80% this year, they would reach 73.44 million unique visitors per month.  Are there that many “insiders” in business?

Let’s look at the demographics and make one very broad – and non controversial – assumption: B2B marketers want senior-level buyers with a minimum $100K household income. None of the Top 5 business sites has a majority of readers over that threshold. BI’s audience had the lowest percentage at 37.4%. This means that 62.6%, or 25.5 million BI readers, fall outside of the sought-after B2B audience demographic.

$100K+ HHI Percent Site

Breaking Media runs independent brands exclusively focused in seven industry verticals. Our growth targets are tied to market penetration, not total uniques. The result is a smaller audience, but one that closely aligns with the community it serves.  Dealbreaker, Breaking Media’s financial site, is for investment bankers and hedge fund managers. Therefore the 73% of the audience is over $100K. In fact, 38% of the audience have a HHI over $250K.

We believe this niche media strategy best serves our advertisers.

Hsiaolei (pronounced “Chalet”) develops business and can be reached here.