• 30 Aug 2018 at 11:27 AM
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Breaking Media Is Looking For Dynamic Digital Entrepreneurs

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In 2006, Breaking Media launched our groundbreaking b2b brands AbovetheLaw.com, Dealbreaker.com, and Fashionista.com. We believed industry news could be both entertaining and smart, as well as connect digital communities of rank-and-file associates, managers, and executives. We expanded this model into defense (BreakingDefense.com), energy (BreakingEnergy.com), and government (BreakingGov.com) through an acquisition from AOL in 2013, and into healthcare via the acquisition of MedCity News in 2015. In our CEO John Lerner’s 8-year tenure, Breaking Media has grown by an average of 23% every year in revenue.

Our steady and consistent growth is due to our investment and trust in strong editorial voices, and our commitment to the dynamic and evolving needs of our marketing partners. Beyond the banner ad, Breaking Media now offers a subscription program for tech startups with Evolve the Law, and a custom content studio that publishes hundreds of interviews, podcasts, infographs, quizzes, research reports, social campaigns a year. As a part of this evolution, we are strengthening and expanding our custom content team with the following roles:

Breaking Media offers:

  • Salary plus bonus
  • Medical, Dental, 401K
  • Startup environment with opportunities for career acceleration
  • Work from home flexibility

We are located in NoHo, New York City, and are committed to advancing the careers of our team. We believe in diversity, and are an equal-opportunity employer. Please email resumes and cover letters to jobs@breakingmedia.com.

Evolve​ ​Law​ ​will​ ​join​ ​Above​ ​the​ ​Law​ ​in​ ​Spring​ ​2018

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Since 2014, Evolve Law has built the largest community of legal tech startups and innovators in the world with 150+ member companies. In 2017, Evolve Law partnered with Above the Law to significantly member benefits and reach, and in 2018, Evolve Law will merge into Above the Law.

Evolve Law CEO Mary Juetten commented, “I have enjoyed developing our strategic partnership with Above the Law and the plan to merge Evolve Law’s legal tech toolkit into Above the Law’s Innovation Center: Evolve the Law. Above the Law is a natural home for the Evolve Law members and this transition will allow me to focus on Traklight and my writing.”

Above the Law will oversee day-to-day operations while Juetten will collaborate on the strategic vision, support and attend many signature events, and contribute regularly to Above the Law as a columnist. Juetten added, “I am looking forward to seeing Above the Law build on Evolve Law’s community, particularly as we open up membership to public interest companies, legal departments, and law schools.”

“As the largest community for lawyers in the US, we are excited to fully integrate the Evolve Law community into the Above the Law brand” stated Hsiaolei Miller, Group Publisher of Above the Law. Above the Law now reaches 1.58 million members of the legal community monthly across its media platforms. All Evolve Law members will receive special access to this community as part of the merger.

This merger is the foundation to many new developments at Above the Law, including:

  • Launch of Evolve the Law, ATL’s Legal Innovation Center (ETL), and upcoming legal tech directory
  • Expanding access to Evolve Law Signature Events to reach a larger audience
  • Focus on innovation across industries in health,IT, Fintech, RegTech, and legaltech

The first ATL | EL signature event is in NYC on Jan 30 th , 2018 and Darwin Challenge applications are now open. For more information email elmembers@abovethelaw.com.

  • 19 Oct 2017 at 2:57 PM
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BREAKING MEDIA ANNOUNCES EDITORIAL PROMOTION AT ABOVE THE LAW

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Photo: Above the Law

October 18, 2017 – Breaking Media today announced the promotion of Elie Mystal to Executive Editor of Above the Law (ATL). Elie joined ATL in 2008 by winning the ATL Idol Contest. Over the past 9 years, Elie has served in numerous editorial roles at Above the Law and Breaking Media, most recently serving as Editor at Large of Breaking Media.  Prior to joining ATL, Elie wrote about politics and popular culture at City Hall News and the New York Press. Elie received a degree in Government from Harvard University and a J.D. from Harvard Law School. He was formerly a litigator at Debevoise & Plimpton, and has been with Above the Law for nine years.   In his new role, Elie will oversee all day-to-day editorial operations of the Above the Law brand.

David Lat, Founding Editor of Above the Law, after taking family leave to care for his new-born son, will move into the role of Editor at Large at Above the Law, which will allow him to continue contributing to the pages of ATL. In his new role, David will work on long-form pieces, features, profiles, and other stories about the legal profession.

“As media consumption becomes more polarized, and decentralized, Above the Law stands out as a place where our readers and writers are all operating from the same set of facts. We have the luxury of facilitating discussion and building communities around a common, shared reality, and that is all too rare in online media these days,” said Mystal.

“Having worked alongside Mr. Mystal for the past 7 years, I can think of no writer more qualified to take on the leadership of Above the Law” stated John Lerner, CEO of Breaking Media.  “Elie’s experience in online legal journalism is unparalleled.  We are incredibly fortunate to have such a creative and talented editorial team (Staci Zaretsky, Joe Patrice and Kathryn Rubino), and Elie gets David back as a writer after his leave as part of that team.  They are always the smartest and funniest people in the room!” added Breaking Media Group Publisher, Hsiaolei Miller, who oversees the business side of Above the Law.

About Above the Law

Above the Law takes a behind-the-scenes look at the world of law. The brand provides news and insights about the profession’s most colorful personalities and powerful institutions, as well as original commentary on breaking legal developments. The site was founded in 2006, and now reaches over 1,200,000 unique visitors per month to its website, and 500,000 subscribers and followers offsite.

About Breaking Media

Breaking Media runs a network of next-generation business-to-business media brands targeting influential professionals: Above the Law, Dealbreaker, Fashionista, MedCity News, Breaking Defense, Breaking Energy and Breaking Gov. Because of its authentic, inside-the-industry content, Breaking Media reaches over 5 million affluent, decision-making professionals per month and connects brands with this deeply targeted, engaged and influential audience through innovative content integration, custom research products, event marketing and more.  Headquartered in Manhattan, the company was founded in 2006.

CONTACT: John Lerner, CEO, lerner@breakingmedia.com

  • 21 Aug 2017 at 3:35 PM

Above The Law And Evolve Law Join Forces

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Over the past three years, Evolve Law has built a community of more than 140 innovators, ranging from emerging companies to investors, law firms, and industry leaders like Thomson Reuters and Wolters Kluwer. We are excited to announce a strategic partnership with Above the Law (ATL) that will enable Evolve Law to continue its momentum by expanding visibility and offerings.

Evolve Law was founded in 2014 by Mary Juetten of Traklight and Jules Miller, formerly of Hire an Esquire. They recognized that the innovatively lagging legal industry could use a community to help speed up the pace of adoption of new technology.  Evolve Law became the legal industry catalyst for change and innovation, filling a void left by Reinvent Law.  The collaborative project took off, and companies large and small clamored to Evolve Law to work together and drive innovation and adoption of technology within the legal industry.

In merely three years, the legal technology landscape has grown dramatically, and Evolve Law will, well, evolve accordingly, and provide its membership with access to the world’s largest audience of lawyers through Above the Law.  Starting in late 2017, Evolve Law’s Legal Toolkit, podcast, and content will appear on ATL’s pages and social channels. Members will have opportunities to publish directly onto Above the Law, and gain recognition and insight from ATL’s expert columnists and 1.3 million reader audience.

“Above the Law believes future law is practiced hand-in-hand with technology, and partnering with Evolve Law gives our lawyer and law student readers access to cutting-edge innovation and innovators.  While ATL will always be a place for insider news, commentary, and advice for lawyers, it is a natural next step to feature innovation within our incredible roster of legal tech columnists like Bob Ambrogi, Jeff Bennion, Monica Bay, Niki Black, Joe Borstein, and Ed Sohn. The innovation community needs lawyers as much as lawyers need innovation,” said Hsiaolei Miller, Group Publisher of Above the Law.

At last count, Evolve Law’s 50 events, over 120 blog posts, and close to 100 podcasts have attracted thousands of lawyers, students, and technology entrepreneurs.  Our future will feature 10 signature events, ambassador events around the world, and expanded networking opportunities for our members through Slack Channels.  Upcoming fall events can be viewed here.

Mary Juetten will continue her involvement in Evolve Law, collaborating with Above the Law to drive even more value for the community members.  This partnership allows her to refocus on Traklight, her writing, and projects like her work with LegalShield as an Access Advocate and KPI education for small law.

Interested in membership? Visit the website here or reach out at info@evolvelawnow.com. Starting in October, some fees may change, and members will have access to exclusive ATL research, discounted advertising, and content on ATL.

  • 20 Jul 2017 at 3:11 PM

Breaking Media is Seeking a Digital Marketing Manager

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Breaking Media, a Manhattan-based B2B digital publishing company, is seeking an email marketing manager with a (healthy) obsession with detail, data and design.

The e-mail marketing manager will:

  • Work with business development and product teams to develop, launch, optimize and report on editorial email newsletters, event marketing campaigns, and client-driven email campaigns.
  • Develop, manage and optimize automated drip campaigns and workflows, to deliver the right marketing messages to the right users, at the right times.
  • Master Hubspot, our email marketing platform, which we use to administer all of our email marketing campaigns, from the simplest to the most complex.
  • Establish email marketing best practices and benchmarks, assessing what sorts of combinations of design and copy generate the best response in specific contexts.
  • Manage list growth and list health strategies and tactics across six distinct brands.
  • Collaborate with the editorial teams to develop unique products to drive email acquisition
  • Manage list-use – for example, segment lists based on user behaviors to better target the right messages to the right users.
  • Manage, execute and optimize email campaigns, including designing templates and writing copy.
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Requirements:

  • Minimum 1-2 years hands-on email marketing experience
  • Excellent communication skills
  • Extreme attention to detail
  • Knowledge of e-mail marketing best practices
  • Knowledge of Google Analytics
  • Intermediate to advanced knowledge of Microsoft Excel
  • Comfortable with basic HTML and Photoshop
  • Good sense of aesthetics
  • Experience with Hubspot a major plus
  • 20 Dec 2016 at 3:44 PM

Above The Law’s 2017 Law Firm Rankings

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Above The Law Law Firm Rankings 2017White-shoe? Prestige? Why do we rank law firms like we’re sitting in a country club during the Eisenhower Administration? The ATL Power 100 Firms are the ones that move the market. Today. These are the firms that set the pace on lawyer pay and compete for the wealthiest clients. These are the market leaders. In order.

Let’s be clear: in this market, the “best” law firm is the one that will employ you. If you have a job, congratulations, you’re number one. But the methods for evaluating the large law firms that are best at the business of practicing law are stuck in the past. The new normal means new challenges for firms. Is bigger always better? More revenue sounds nice, unless the firm is overly reliant on a few rainmakers who can jump ship and leave the rest of the firm scrambling for clients. Surely, the last client who cared about white-shoe status is somewhere trying to find a new ribbon for his typewriter.

With these rankings, Above the Law is trying to capture the strength and relevance of major law firms in today’s market. Who are the market leaders? Which firms are still making and retaining their partners? Where do you want to work? Power, post-recession, is about what you are, not what you used to be.

Click here for the full rankings.

  • 10 Dec 2015 at 12:27 PM
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FASHIONISTA LAUNCHES IN-HOUSE NATIVE ADVERTISING STUDIO, ‘COLAB’

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In addition to some exciting editorial changes at Fashionista, we’re thrilled to formally introduce Fashionista CoLab — Fashionista’s own in-house native advertising studio that will align premium advertisers with engaging, creative content on Fashionista. Nina Frazier Hansen, Fashionista’s creative director since April 2014, will oversee and manage native advertising campaigns run through the CoLab.

In conjunction with CoLab, on Jan. 7, Fashionista will launch its own premium private advertising exchange. Fashionista‘s goal is to meet the advertising needs of premium fashion, beauty, retail and luxury brands by accessing Fashionista‘s unique desktop, tablet and mobile audiences.

For the past four years, Fashionista‘s ad sales have been represented by Say Media as part of a network of consumer brands. With the growth of Fashionista over that period, Fashionista is now best positioned to deliver unique banner and native advertising solutions. Though separated on the ad side, Fashionista will remain on Say Media’s CMS platform, Tempest.

We’re more committed than ever to bring you the industry news that matters most, and the site’s voice, vision and coverage of the fashion industry will remain the same. We want to align both our native and banner advertising with the brands that matter most to our readers, with content of value like this recent gift guide produced in collaboration with The Woolmark Company, and a city guide series produced in partnership with Uniqlo to celebrate the opening of three new flagship locations in Boston, Chicago and Seattle.

Here’s to a new year! Have questions or interest in advertising on Fashionista? Email advertising@fashionista.com for more info.

What I Want to Get Out of Content Marketing World — #CMWorld

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Thousands of content marketers don’t care even a bit there’s a three-day holiday weekend quickly approaching. Ok, maybe a little…but once they grill out, attend a county fair and enjoy the last hurrah of summer, their excitement will turn to Content Marketing World (#CMWorld), which kicks off next week in my backyard, Cleveland, Ohio.

This will be my third year attending (note to Joe Pulizzi, I would definitely outlay some cash for a #CMWorld Alumni t-shirt). I consider CMWorld my own personal back-to-school phenomenon. I always come away with pages and pages and more pages of notes and ideas and actionable initiatives.

The conference combines content marketing’s leading minds and practitioners with hours of learning, idea exchange, insights, best practices and inside secrets.

It’s a refresher and a reminder of why I do what I do professionally…and why I love it. It helps me make new connections…between audiences, channels, strategies, disciplines…as well as people. The conference experience is greatly enhanced when you chat up the person sitting next to you or you run into at the book table (where I’m guaranteed to walk away with at least 2-3 new reads).

I always go into the conference open-minded, ready to learn and excited to share what I’ve been working on. This year isn’t any different.

Though, since I jumped off the traditional agency track and joined publishing side of the business, the following are all that more top of mind for me:

  • Audience mapping and engagement
  • Advanced digital strategies
  • Marketing automation integration
  • Data

This year, I will be most focused on data. Being a master of data…and being able to discern what data really matters…is at the center of a modern marketer’s value to their clients and employer.

Data has introduced science where previously (at least most commonly) only art existed. And there is a danger of the industry swinging too far to the data side (a poor attempt at a Star Wars reference there).

I think we’re still in the early stages, but the tipping point is quickly approaching. It will be interesting to hear a myriad of opinions, real-life examples and best practices at Content Marketing World.

All I can say is bring on the head spinning! My laptop, handshake, freshly printed business cards and I are ready. I hope to see you next week in Cleveland.

If you’re not able to join in person, or you’ll be in NYC for INBOUND, you can follow all the content marketing action at #CMWorld. I’ll in turn be following #INBOUND.

Kate heads up content marketing. Connect with her @kateeidam, or if you’d like to chat about content marketing, drop her a note at keidam@breakingmedia.com.

How Many Insiders Are There In Business?

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Digiday published “Who’s winning at business news on the web” which details traffic, demographics, and ad rates of the five biggest business sites (in ascending order): The Wall Street Journal, Bloomberg Business, Forbes, Business Insider, and Yahoo Finance. Business Insider made the largest jump, growing 80% traffic in one year to 40.8 million unique visitors per month. I’m in awe. And a little concerned. If BI were to grow another 80% this year, they would reach 73.44 million unique visitors per month.  Are there that many “insiders” in business?

Let’s look at the demographics and make one very broad – and non controversial – assumption: B2B marketers want senior-level buyers with a minimum $100K household income. None of the Top 5 business sites has a majority of readers over that threshold. BI’s audience had the lowest percentage at 37.4%. This means that 62.6%, or 25.5 million BI readers, fall outside of the sought-after B2B audience demographic.

$100K+ HHI Percent Site

Breaking Media runs independent brands exclusively focused in seven industry verticals. Our growth targets are tied to market penetration, not total uniques. The result is a smaller audience, but one that closely aligns with the community it serves.  Dealbreaker, Breaking Media’s financial site, is for investment bankers and hedge fund managers. Therefore the 73% of the audience is over $100K. In fact, 38% of the audience have a HHI over $250K.

We believe this niche media strategy best serves our advertisers.

Hsiaolei (pronounced “Chalet”) develops business and can be reached here.

  • 10 Apr 2015 at 3:13 PM
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BREAKING MEDIA CLOSES $1.5 MILLION FUNDING – PUBLISHER TO USE CAPITAL TO ACCELERATE GROWTH

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breaking_media_logo1New York (April2015) – Breaking Media—the leading digital-first B2B media company in law, finance, energy, defense, government, healthcare and fashion—today announced the successful completion of a $1.5 million fundraising.  The round was 100 percent subscribed by selected new outside investors and existing shareholders with deep experience in both digital media and principal investing.

A privately held media company, Breaking Media produces must-read websites, events, newsletters, research and mobile products for industry insiders. The funds raised will be used to accelerate growth in its current verticals and to target new verticals for future expansion.

“As capital is being infused into digital media brands, we’re thankful to have investors who believe in our vision, and an audience who keeps coming back for more,” said John Lerner CEO, Breaking Media. “This funding will help us accelerate our growth and look to expand into new verticals to remain the leading destination for industry insiders who want not only to be informed but entertained.  We will also develop new and inventive methods of connecting our communities and advertising partners in ways that are mutually beneficial.”

By building deep vertical communities, Breaking Media is able to penetrate the markets it serves and to offer its advertiser partners a highly engaged, influential and targeted audience. Traffic to Breaking Media’s sites has increased to over 5 million unique visitors since it launched in 2006, and is poised for continued growth and profitability this year.

This is the latest in a series of strategic growth efforts from the publisher, who earlier this year acquired MedCity Media to break into the growing healthcare market. In 2013, the company purchased Breaking Defense, Breaking Energy and Breaking Gov from AOL.

About Breaking Media

Breaking Media runs a network of next-generation business-to-business media brands targeting influential professionals: Above the Law, Dealbreaker, Fashionista, MedCity News, Breaking Defense, Breaking Energy and Breaking Gov. Because of its authentic, inside-the-industry content, Breaking Media reaches over 5 million affluent, decision-making professionals per month and connects brands with this deeply targeted, engaged and influential audience through innovative content integration, custom research products, event marketing and more.  Headquartered in Manhattan, the company was founded in 2006.

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